Digital marketing has become an essential skill for any business looking to grow, yet many small enterprises
still struggle to make their mark online. The online training course built under the DIGI-BOOST project
addresses that gap directly, and it is now complete and open to anyone who wants to use it, free of charge.
Online training course LINK: https://www.digiboosterasmus.eu/activity-2-online-training-course-on-creating-seo-
optimized-contents-for-digital-marketing/
From Concept to Classroom
The course, “Creating SEO-optimized contents for digital marketing”, combines hands-on learning with
practical, real-world examples, guiding participants through the full path from understanding SEO to creating
and promoting their own content. It is built for entrepreneurs, freelancers, students, employees, and anyone
looking to sharpen their digital communication skills. No prior experience with SEO or digital marketing is
needed.
What Learners Will Find Inside
The programme is structured into five practical modules and fifteen lessons in total, delivered through short
videos, slides, infographics, and hands-on activities:
- Module 1 – Blogging, SEO & Digital Strategy Fundamentals
- Module 2 – Keyword Research & Data-Informed Content Planning
- Module 3 – SEO-Oriented Content Creation
- Module 4 – Content Promotion, Performance & Improvement
- Module 5 – Digital Safety & Responsible Use
Each module ends with a short quiz, and the final one also includes a course evaluation survey. Materials are
in English with subtitles, with scripts also available in Italian, Dutch, and Bulgarian. Learning outcomes are
aligned with the DigComp 2.2 framework at EQF Level 4, and the course can be completed entirely at the
learner’s own pace.
Online training course LINK: https://www.digiboosterasmus.eu/activity-2-online-training-course-on-creating-seo-
optimized-contents-for-digital-marketing/
New Stellar’s Mission: Innovation in Learning
At the heart of DIGI-BOOST, New Stellar led the development of the e-learning environment, designing the
platform and experience so that digital education feels engaging, intuitive, and accessible to all.
“Digital transformation starts with people,” says the New Stellar project team. “Our goal was to design
a learning experience that feels natural and empowering, one that helps entrepreneurs and professionals
not only gain new skills but apply them confidently in their daily work.”
Drawing on its experience in digital learning design and technology-driven education, New Stellar built a
platform that turns complex marketing concepts into interactive, results-oriented lessons, now live for
anyone to use.
A European Effort for Digital Excellence
DIGI-BOOST brings together three European partners, each contributing unique expertise:
- Consorzio Itaca (Italy) coordinates the project and drives innovation in digital skills within cooperative
- enterprises.
- MAXX IQ Ltd. (Bulgaria) brings its deep experience in training and business development.
- New Stellar B.V. (Netherlands) led the digital learning design and ensured the project’s online training
experience meets high standards of quality and accessibility.
Together, these partners have built a European model for digital upskilling that blends knowledge,
innovation, and inclusion.
Building an Inclusive Digital Future
DIGI-BOOST isn’t just about technology, it’s about people. The project follows an Open Educational
Resources (OER) approach, meaning all materials remain freely accessible, supporting ongoing learning
even after the project’s completion.
Special focus was placed on women and underrepresented communities in the digital sector, helping ensure
that everyone has equal access to opportunities in the evolving digital economy.
Start Learning Today
The course is free, self-paced, and open now. Create an account and start wherever you are, from local
entrepreneurs to global innovators. Digital growth starts here, with innovation, collaboration, and New
Stellar.
Useful Links
Project website: https://www.digiboosterasmus.eu/
Online training course: https://www.digiboosterasmus.eu/activity-2-online-training-course-on-creating-seo-
optimized-contents-for-digital-marketing/
